Instagram has officially launched a new feature called ‘Shared Access’ as part of its efforts to improve the way business accounts are managed. The global rollout allows business owners to assign up to three additional users—called account managers—to help operate an Instagram account without the need to share login credentials.
Inspired by a similar feature long available on Facebook, Shared Access provides a safer and more structured way for teams to collaborate on one Instagram account. The feature is specifically tailored for creators, marketing teams, influencers, and small businesses that often require multiple people to manage posting, engagement, and account growth strategies.
However, unlike full account access, Instagram has put strict limitations on what these account managers can do:
They cannot delete or deactivate the account.
They have limited access to DMs (direct messages).
They cannot change the account’s username or password.
The primary account owner retains full control, including the ability to track activities performed by the account managers and revoke their access at any time.
This new feature is expected to enhance collaboration and security, reducing the risks associated with shared passwords while making it easier for teams to operate professional or brand accounts.
As Instagram continues to evolve beyond personal content sharing into a hub for business and brand engagement, Shared Access marks another step in supporting professional users with tools designed for safety, accountability, and efficiency.
