Denmark is set to become the first country in Europe to give individuals copyright over their own face, voice, and body, in a groundbreaking move to combat the growing threat of AI-generated deepfakes.
Backed by nearly all major political parties, the proposed law will allow citizens to demand the removal of fake images or videos that misuse their likeness, and to seek financial compensation for such violations. The legislation is expected to come into effect by the end of 2025.
“This is about ensuring that people retain ownership of their own image in the digital age,” said Culture Minister Jakob Engel-Schmidt. “As technology evolves, so must our laws to protect identity and personal rights.”
The law specifically targets harmful content, such as deepfake pornography, online scams, and fake political material, while still protecting freedom of expression, including parody and satire. Digital platforms that fail to comply with takedown requests could face significant fines.
With Denmark set to assume the rotating EU presidency in 2025, the move is seen as a strong statement and potential blueprint for broader European legislation on AI and digital identity rights.
